ÖÖHELK is an Estonian brand creating reflective jewelry and accessories designed to protect and express. Inspired by the long, dark winters of the North, ÖÖHELK understands the importance of visibility—especially during the dim and hazy days of the cold season.

In Estonia, wearing a reflector isn’t just recommended—it’s a way of life. But safety doesn't have to compromise style. ÖÖHELK’s mission is to create reflective accessories that shine in the dark while celebrating individuality, beauty, and personal expression.

With ÖÖHELK, you can stay safe and look stunning—day or night